I've been a Prime member for a while and recently shocked myself when I saw in my account I'd been a member since 2008! I had been shopping with Amazon since 1995 when all they sold were books. Back then, they gave you a book-themed thermo-mug with your first purchase. Of course, I sold it for a good little amount on eBay last year. Anyways, I use it so much now for regular purchases, TV channels (especially foreign shows), music, and Kindle that they've got me good and thoroughly hooked🙄.