It depends. I try out everything, and land on the item with the best quality at a good price point. We were Skippy PB folk, but it rarely went on sale, so we shopped around and found a couple decent store brands. We found this excellent jam made in Egypt with real sugar for $1 a jar. I tried different dish detergents and found Dawn works the best with our water, so stock up when it's on sale. Unless we get a better deal we go with Malt O Meal cereals. So buying generic or name brand varies from item to item.