Knowledge and presentation are the only "secrets" to actually making money online, instead of dreaming about it. And knowledge can only be obtained through research, which will lead to recognition. The only difference between the super successful online earners and the ones not quite as successful yet, is time.
Recognition starts with social media, from Facebook and Google+ to Twitter with no exception to LinkedIn. But with a faceless profile you will have a hard time convincing audiences you are professional. Your social profiles is the perfect place to start. But all profiles must contain as much info as possible, especially the profile picture. It is of utmost importance to use a passport type photo of yourself.
I too love my cat but she is not the one engaging my audiences, I am. And as much as I love my pickup, that too is not a profile picture. You cannot expect an audience to trust you, if you're not prepared to show your face.
A professional profile description is also important and a simple "Woodworking at self" is not a professional description. Display your projects and achievements without boasting. You have to give your audience reason to want to know more by inspiring curiosity. That's how you gain credibility, without which there will be no online sales. Or very little at best.
Make your profile as compelling as you possibly can. If you're a woodworking expert, then prove it! Know what your audience may be having a hard time with, and offer solutions that actually work. Not sales pitches, solutions. Because if you're as professional as you claim then you must be able to offer value.
More importantly, you may want to include a link to your own blog in all your social media profiles. Not a free blog, but a domain you own. For which I would highly recommend WordPress. Be sure that what you display in your profiles, are consistent with your blog content.
Making money online is too often misunderstood as an easy task, get rich quick with little effort. Quite the contrary, because to generate a self sustaining kind of income is no easy task. The bigger your dream, the bigger the sacrifice and needed effort. If you're going to be deterred after your first failed attempt, then perhaps you may want to stick with your day job.
You will fail more times than you will later be able to recall, and you have to overcome each failed attempt. Because each failure ads to your vault of knowledge you will later use to actually make money online. And that is why it takes so much time to actually succeed online.