Search engine optimization also known as SEO. While search engine ranking is important. Showing up in search results is where the real traffic comes from. Therefore many sites that show up on the results page is not necessarily a Page Rank One site. Quite the contrary. Because to appear on the result page is determined by your target search phrase density. Or target keyword density. The trick however is to use the search phrase or target keyword within context of the content.
Suggested Target keyword and search phrase density
The target keyword and/or search phrase must show at least once in the title. But try to include the target keyword and phrase no more than twice in the Meta description. And as for the post or page content. A keyword density of no less than 0.6%. Which roughly calculates to around 6 times. But 6% is the minimum requirement. The suggested maximum however is around 2 – 4 times that (1.2% - 2.4%) for better search results. But should not exceed 29 times, depending on content volume. I have to add however that having a keyword density that high will require a lot of work.
Results are greatly boosted with unique quality content. Something not elsewhere available on the internet. Therefore Google is also leveraged to gain the knowledge needed. To create such content and get recognized as a professional in your field. That is also the only “Secret” about making money online. You must offer your visitor exactly what they are looking for. Therefore the targeted keyword and/or search phrase need to be painfully precise.
The position your site shows on the search result page will definitely attract visitors. Whether you will profit from those visitors is entirely up to you. And the only way you can do that is by offering value. While also focusing on the first impression. What is it that your visitor sees first when following your link? Does the first impression (Post Featured Image) suggest a solution to a common need? Does it raise curiosity to want to know more?
Research tools for Site Rank and Traffic Volume
Traffic volume for a particular site can be viewed with tools like SimilarWeb. And page rank can be checked with “PR Checker” (Google Page Rank Checker) or “Check Page Rank” (Check Page Rank Dot Net). While you may also want to check on the site Trust Rating by using “ScamAdvisor”. Simply do a Google search for these keywords and access all these free tools.
Results work best with professional content. And that will never change. But you have a vast ocean of information to discover with Google search. All the knowledge you could possibly need to offer the required value.
